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Slither into the Year of the Snake with ISLA x Papertecture

Celebrate the Lunar New Year with Isla Athletic | 香島躰育 Year of the Snake Pack!

ISLA ATHLETIC | HONG KONG | 14 JAN 2025


ISLA x PAPERTECTURE YEAR OF THE SNAKE PACK
ISLA x PAPERTECTURE YEAR OF THE SNAKE PACK

As the Year of the Snake slithers in, Isla Athletic | 香島躰育 is proud to unveil our second collaborative effort with the talented Hong Kong papercutting studio, Papertecture. Get ready to celebrate in style with the limited-edition Year of the Snake Pack – a stunning fusion of apparel wear & traditional artistry.

ISLA x PAPERTECTURE YEAR OF THE SNAKE PACK - WASH GREY
ISLA x PAPERTECTURE YEAR OF THE SNAKE PACK - WASH GREY

This year's pack features a stylish washed tee, available in two colorways: Washed Green & Washed Grey. Each tee showcases a unique Year of the Snake motif on the left chest & back, mirroring the intricate design of the accompanying traditional papercut.

ISLA x PAPERTECTURE YEAR OF THE SNAKE PACK - PAPERCUT
ISLA x PAPERTECTURE YEAR OF THE SNAKE PACK - PAPERCUT

Forget traditional single-layer red papercuts! This year, we have created a breathtaking double-layer design. A vibrant red top layer is artfully layered over an Isla green underlayer, creating a mesmerizing holographic effect that shimmers with every movement. This innovative technique elevates the papercut to a whole new level of artistry. Featuring the Lunar New Year greeting "身躰健康", translating to "wellness, longevity, & vibrant health." It's the perfect symbol to usher in a year of prosperity & well-being.


The Year of the Snake Pack will be available 18th January 2025 (Sat) ONLINE. You can also experience the collection firsthand at Isla Athletic | 香島躰育 Pop Up Store, running the same weekend. Browse the collection, try on the tee, & immerse yourself in the Year of the Snake. Read about the Pop Up Store here.


Wishing all our friends & family 身躰健康 & 蛇年快樂!

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